Here’s a few tips pulled together recently to help refresh your memory before your next message goes out.
1) Underline your hyperlink text. We’ve gotten away from underlining hyperlinks in our messages and are using color to call attention to them instead. Think about those with visual limitations like the different variations of color blindness. Do they know what to click on?
2) Make sure your hyperlink text is descriptive. My favorite examples of hyperlink text gone wrong is “click here” or “read more”. Does someone using a screenreader know where the hyperlink is leading to them when it is not descriptive?
3) Make sure all images are diverse/inclusive of all members of your organization’s audience. I get tired of looking thru the same stock photo libraries to pick an image for messages so here are some image resources that you can use for free (with appropriate credit) in your communications.
Check out the following sites: Gender Spectrum (images of trans and non-binary models that go beyond the clichés) | Affect (photos and illustrations celebrating disabled Black, Indigenous, people of color (BIPOC)) | AllGo (stock photos featuring plus-size people).
More tips to come, but I’d love to hear from others as we can all be experts when it comes to email.
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