Are your email messages ready for iOS 18 and Apple Intelligence? If you are using best practices, particularly around email accessibility, the answer should be yes!
Here are a few key points to double-check to ensure readiness:
- Avoid sending any image-only messages: Ensure images have alt text and your content is balanced with both images and text for accurate conveyance.
- Craft subject lines and preview text carefully: Summarize message content accurately with clear and engaging copy to capture someone’s attention.
- Personalize your messages: Revisit the goal of each message and tailor your copy to meet that objective for precise summarization by AI.
- Expect changes in Inbox sorting, notifications, and categories with iOS 18: Quality content targeted to interested recipients will help you stand out in the Inbox.
Prepare your email strategy for iOS 18 by focusing on accessibility, clarity, and relevance to enhance your communication effectiveness.