Coralie Meade Rodriguez
I have over 25 years of digital marketing experience both from an agency perspective and also as a non-profit staff member. My work through the years has focused on all areas of email and enhancing non-profit and social good organizations websites using tools such as Luminate Online, Engaging Networks, Salesforce Marketing Cloud, Marketing Cloud Account Engagement, MailChimp, Constant Contact, Salsa, Re NXT, Active Campaign, Hubspot and more.
My work experience with CRM tools and email has given me a unique perspective that covers so much more than email alone.
Think about the full experience your supporters have when when interacting with your organization. The forms they fill out on your website, the confirmation messages they see, the autoresponder they receive, and the communications they receive through email; all of these connection points form the relationship someone has with your organization. The content you share thru all of these mediums should encourage the relationship to keep them engaged.
From these interactions, the data you collect is the hub that your digital marketing strategy depends on. The particular tools you use to connect with your audience aren’t nearly as important as what you are saying (or not saying) with your communications.
Reach out today and let discuss how I can help your organization.
