Category: accessibility
-
AI for Non-Profits: Supercharging Email Marketing in 2024
—
Artificial intelligence (AI) is the topic of conversation in all aspects of digital marketing, especially in email here at the end of 2024. Anyone paying attention has seen an explosion of different possible tools to use in a variety of expertise areas. So, how should your organization be considering its use? First, and most importantly,…
-
Kellogg’s impressed me at the breakfast table this morning!
—
(Thanks to years of reading the box while eating cereal like many of us Gen X folks, I discovered something amazing that rewarded that behavior today.) You may remember a few months ago when I shared that I had trouble reading package labels and asked for those who create them to find a way for…
-
Make Every Second Count: 8 Tips for Designing Accessible Emails
—
You’ve got 10 seconds… According to Campaign Monitor, this is the average amount of time someone spends reading a brand email in 2024. So, let’s make sure your messages are as accessible as possible to make this time count! Accessibility is just as important in the message design as it is in the written content…
-
10 Seconds to Shine: Crafting Accessible Emails Everyone Can Enjoy
—
You’ve got 10 seconds… According to Campaign Monitor, this is the average amount of time someone spends reading a brand email in 2024. So, let’s make sure your messages are as accessible as possible to really make this time count! Accessibility is just as important in the written content as it is in the design…
-
I live in a bilingual household.
—
In today’s world, communicating clearly with each other is very important. But sometimes, we forget that not everyone speaks the same language, even at home.
-
I can’t read labels.
—
As I navigate through life, I’ve come to realize just how challenging it can be to decipher those tiny, minuscule labels. This week, I had a wake-up call.
-
Sometimes we all need a refresher on email best practices.
—
Here’s a few accessibility tips pulled together recently to help refresh your memory before your next message goes out.
-
Someone in your life has a disability.
—
You may be aware of the impact that this has on their quality of life and how they interact with the world or not. For me, this is my husband of 25 years.
-
What is Plain Language and why is it important?
—
I’m often asked for tips & tricks to make email more “effective”. There are many areas that can be improved around email so here’s a tip for the week. Write your messages using plain language. Plain language is a writing style that is clear, concise, and easy to understand. It’s used to improve communication and make information…
-
How many people are affected by a lack of accessibility?
—
The percentage of folks who are unable to easily connect with your organization easily thru an email message (or your website) is higher than you know.