Category: ai

Artificial intelligence (AI) is the topic of conversation in all aspects of digital marketing, especially in email here at the end of 2024. Anyone paying attention has seen an explosion of different possible tools to use in a variety of expertise areas. So, how should your organization be considering its use? First, and most importantly,…

You’ve got 10 seconds… According to Campaign Monitor, this is the average amount of time someone spends reading a brand email in 2024. So, let’s make sure your messages are as accessible as possible to really make this time count! Accessibility is just as important in the written content as it is in the design…