Category: content
-
AI for Non-Profits: Supercharging Email Marketing in 2024
—
Artificial intelligence (AI) is the topic of conversation in all aspects of digital marketing, especially in email here at the end of 2024. Anyone paying attention has seen an explosion of different possible tools to use in a variety of expertise areas. So, how should your organization be considering its use? First, and most importantly,…
-
Kellogg’s impressed me at the breakfast table this morning!
—
(Thanks to years of reading the box while eating cereal like many of us Gen X folks, I discovered something amazing that rewarded that behavior today.) You may remember a few months ago when I shared that I had trouble reading package labels and asked for those who create them to find a way for…
-
10 Seconds to Shine: Crafting Accessible Emails Everyone Can Enjoy
—
You’ve got 10 seconds… According to Campaign Monitor, this is the average amount of time someone spends reading a brand email in 2024. So, let’s make sure your messages are as accessible as possible to really make this time count! Accessibility is just as important in the written content as it is in the design…