Category: content

  • The importance of a good email template

    The importance of a good email template

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    When was the last time your organization reviewed its email templates? Email templates are crucial for maintaining a strong brand identity, enhancing your supporters engagement, and driving conversions to meet organization goals. They are essential for creating a positive user experience, ensuring readability and accessibility across devices, and don’t forget to make sure they are optimized…

  • What Can AI Do for your organization?

    What Can AI Do for your organization?

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    Artificial intelligence (AI) is the topic of conversation in all aspects of digital marketing, especially in email here at the end of 2024. Anyone paying attention has seen an explosion of different possible tools to use in a variety of expertise areas. So, how should your organization be considering its use? First, and most importantly,…

  • Kellogg’s impressed me at the breakfast table this morning!

    Kellogg’s impressed me at the breakfast table this morning!

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    Thanks to years of reading the box while eating cereal like many of us Gen X folks, I discovered something amazing that rewarded that behavior today. You may remember a few months ago when I shared that I had trouble reading package labels and asked for those who create them to find a way for…

  • 10 Seconds to Shine: Crafting Accessible Emails Everyone Can Enjoy

    10 Seconds to Shine: Crafting Accessible Emails Everyone Can Enjoy

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    You’ve got 10 seconds… According to Campaign Monitor, this is the average amount of time someone spends reading a brand email in 2024. So, let’s make sure your messages are as accessible as possible to really make this time count! Accessibility is just as important in the written content as it is in the design…