The percentage of folks who are unable to easily connect with your organization easily thru an email message (or your website) is higher than you know.
Think about these types of limitations/disabilities and the numbers associated with each to get a better idea of the impact.
Language barriers
- The number of people in the U.S. who speak a language other than English at home rose to 67.8 million (almost 1 in 5) in 2020.
Comprehension barriers
- More than 40 million people in the U.S. population have dyslexia. Only 2 million are diagnosed.
- Approximately 10 million adults in the U.S. have been diagnosed with ADHD.
- And 12 million people in the U.S. have other intellectual disabilities.
Physical barriers
- 16 percent of people in the US (39 million people) have difficulties with their physical functioning.
Visual barriers
- 1 in 12 men (8%) and 1 in 200 women are affected by color blindness (color vision deficiency, or CVD).
Experience this for yourself at: https://www.colourblindawareness.org/colour-blindness/colour-blindness-experience-it/. - Aging eyes! Just about everyone of us will be affected at some point in our lives. As you age, the lens of the eye becomes less flexible and changes shape. Then, your eyes will struggle to read the teeny tiny print on your mobile phone, on websites, in apps, on food packages and in many other aspects of your life.
Here’s an excellent article to help give your more information on email accessibility from Email on Acid.
Now you’ve seen the numbers and can imagine the impact this has across your list of existing supporters.
So what’s next? Contact me and let’s make sure your organization has completely accessible digital assets together.